I, through my own error, accidentally bought several weeks worth of this product, having never tried it before, nor really even being interested in it at all. It was more of a, "maybe I'll try out a variety pack in the future" type of thought. However, due to the national coffee day sale, I WANTED to buy several weeks worth of the Original Gold, but I had only made one purchase previously, and mistakenly bought this instead. I was mortified, of course, and didn't really want to deal with anyone's customer service at the time, so I figured I would just try it, then decide how much the headache was worth. For the record, I have never used Golden Ratio support and they may be Guardian Angels sent to remove all hostile impulses, but I have worked customer service all my life and I was not in the frame of mind to treat them properly and my time was limited then. It was a "me problem" not a "them problem." Anyway, I'm glad I decided to try it. I am generally not much of a variety purchaser. I will do some exploratory purchases, like how I tried the Original Gold, originally, but I usually stick in my lane once I find what I like. My reasoning for the purchase of this brand in the first place was that I was trying to find a product for alternate days while fasting, where I wouldn't want/need to use any sweetener; I've cut way back on my coffee, but I like it so much I don't want to cut back any more. I had never even heard of Golden Milk before. Imagine my surprise when I looked into what it even was, generally. Some really good ingredients in there but I was also worried of how strong they would be to drink. When I opened the bag, I think I got even more worried. It definitely has a strong smell - just naturally due to the ingredients - but I ****** it up and made a cup. It was...different. I had no previous frame of reference. It was unlike anything I had ever had. The first few sips were the hardest, as I tried to wrap my taste buds around it. While progress through the cup, I realized it "wasn't terrible." By the end of that cup, I knew I could stomach through it and finish at least one bag/pouch of my purchase. I am now 1 week in. I will absolutely finish my weeks worth purchases out. It fits in to my routine just fine. I don't crave it like my regular coffee, but it has beaten out some other products I have tried to fill this role (green tea with mint). Will I buy it again? Good question. I might, at least in small quantities. I guess it really all depends on how my future re-purchase of Original Gold winds up fulfilling this role. However, for a fact, I won't be hesitant to try other Golden Milks. Golden Ratio has become my ruler against which all future purchases will compare. Good luck and enjoy!